Breaking Down the ROI of Social Media Marketing
At Good Chance Creative, we get it—social media can feel like a big, mysterious machine. You’re pouring time, energy, and money into content, but how do you know if it’s working? What does success look like on social media? Let’s break it down.
What is ROI in Social Media?
ROI—Return on Investment—is a way to measure the value you're getting out of what you’re putting in. For social media, that doesn’t always mean direct sales (although we love those too). It can look like:
Increased brand awareness
Higher engagement with your target audience
Website traffic and conversions
Community building and loyalty
Elevated brand perception through strong visuals and storytelling
The key is tying your goals to measurable outcomes.
What Metrics Actually Matter?
Vanity metrics (likes and followers) can be fun, but ROI digs deeper. Here’s what we pay attention to:
Engagement Rate: Tells us how your audience is interacting with your content—are they stopping to like, comment, or share?
Reach & Impressions: Show how many people are seeing your brand. Great for awareness goals.
Website Clicks: Valuable if you're driving traffic to an online shop or sign-up page.
Cost Per Acquisition (CPA): If you're running paid campaigns, how much are you spending to get a new customer?
Measuring ROI Looks Different for Every Brand
A winery looking to increase tasting room visits will have different goals than a CPG brand trying to boost online sales. That’s why we take the time to understand your unique goals and build a strategy around your version of success.
What We Deliver at Good Chance
We don’t just post pretty pictures (though our feeds are stunning, if we do say so ourselves). We track performance monthly, use data to iterate and improve, and always tie our creative decisions back to your business goals.
Social media is worth the investment—when it’s backed by strategy, storytelling, and strong visuals. That’s where we come in.