Morton & Bassett

The relationship that Good Chance Creative has with Morton & Bassett Spices is unique and close to our heart as we launched their social media presence. Together we’ve:

  • Created an organic following of 4,000+ users

  • Developed over 400 recipes to be shared across Instagram, Facebook, Pinterest, and the Morton & Bassett Website

The problem

When Morton & Bassett approached us, they were seeking a partner who could:

  • Offer full management of their social media channels.

  • Create ongoing photos and videos of recipes to showcase the diversity of use for Morton & Bassett Spices.

  • Grow their audience organically.

  • Post highly engaging content with a fresh brand look and friendlier brand voice.

  • Support their robust e-commerce market plan for the year with a goal to drive more traffic to the website to encourage spice sales.

Before

Before Good Chance Creative, Morton & Bassett Spices had no social media presence.

Our solution

Good Chance Creative stepped in and offered the following service to exceed:

  • Recipe creation and development of 9 custom recipes per month highlighting Morton & Bassett Spices.

  • Connected with 150 influencers to expand reach and make Morton & Bassett a household name through spice gifting.

  • Hit a viral moment with one Instagram Reel receiving 25.4K views.

  • Organically grew their Instagram audience to over 4,000 followers.

  • Launched their presence on Tiktok and Pinterest, reaching a wider audience.

After

Morton & Bassett’s Package

  • 2 Instagram reels and TikTok’s per week

  • Custom Instagram story templates & daily stories

  • Pinterest posting & management

  • Full social media account management

  • 2 Instagram Static posts per week

  • 3-5 hours of outbound engagement & community management per week

  • Monthly reporting