SEAGLASS Wine Co.

When we onboarded SEAGLASS in May of 2024, we knew this brand was something special. From day one, it felt like we were the target demographic—which meant we weren’t just creating content for the brand, we were creating content we genuinely loved. That personal connection fueled a year of thoughtful strategy, fresh visuals, and major growth. Here’s what we’ve accomplished so far:

The problem

When SEAGLASS approached us, they were seeking a partner who could:

Offer full management of their social media channels including Instagram, Tiktok, and Facebook.
Create ongoing photos and videos assets to showcase their brand, building brand familiarity.
Grow their audience, making SEAGLASS a household name.
Collaborate with brand partners by hosting giveaways and working with influencers.
Support their robust e-commerce market plan for the year with a goal to drive more traffic to the website to encourage wine sales.

Before

Our solution

Good Chance Creative stepped in and offered the following services:

Conducted monthly photoshoots to support wine familiarity, lifestyle storytelling, and social-first content creation.
Executed a full-scale on-location shoot in Santa Barbara to capture refreshed brand assets for photography, Reels, and TikToks.
Built and implemented a consistent posting cadence, increasing published posts by 884% YOY.
Focused on high-performing visuals and copy that drove impressive results over just one year:
- Organic views up 268%
- Engagement rate per view up 295%
- Engagement rate per impression up 540%
- Organic engagements up 129%
- Paid engagements up 263%
- Followers up 62%
Hosted 6 giveaways to boost visibility and engagement.
Partnered with influencers on 15 shared posts to drive credibility and expand reach.