Wine By Joe

Wine By Joe is one of our most special partners as they were the first client of Good Chance Creative. Working together for over 5 years, we have accomplished things like:

Pivoting through company re-brands
Hosting numerous partnered giveaways
Increased brand visibility by creating a community inspired by Wine By Joe— gritty, approachable, and PNW-made

The problem

When Wine By Joe approached us, they were seeking a partner who could:

Offer full management of their social media channels.
Create ongoing photos and videos of their wines, tasting locations, vineyards, and lifestyle scenes for use on web, social, and in print.
Grow their audience organically.
Post highly engaging content with a fresh brand look and friendlier brand voice.
Support their robust e-commerce market plan for the year with a goal to drive more traffic to the website to encourage club sign-ups and wine sale.

Before

Our solution

Good Chance Creative worked with Wine By Joe to:

Create a consistent posting strategy, pivoting with company rebrands, and overall increasing total net audience growth by 1,015%.
Increase total impressions by 1,863% with a 3,121% increase in Instagram impressions alone.
Incorporate interactive and trending content to increase total engagement by 386%.
Add two reels per week to scope using trending audio and themes to increase video views by 16,968%.
Successfully run over 10 giveaways, strengthening relationships with like-minded brands and partners
Manage over 20 influencer partnerships to increase brand visibility organically.
Create unique and one-of-a-kind graphics to add interest in the feed.
Develop new and creative wine pairings and wine recipes to share with audience.
Share Instagram and Facebook stories to engage with audience on a daily basis.
Execute seasonal photoshoots with fresh, branded content.